Organic Lawn and Garden Product Sales To Reach $670 Million By 2011

Emerging as a 6% sprout in the overall U.S. lawn and garden market, the latest market research from Packaged Facts shows sales of organic fertilizers and growth media (F/GM)—and to a lesser degree organic pesticides—blossoming over the next five years. With the market currently worth $360 million, Trends in Organic Lawn & Garden Products projects that the market will sustain double digit growth for each of the next five years, firmly rooting itself as a viable niche market at $670 million in 2011.
The new Packaged Facts report sees significant pressure building at the grassroots level to upend the status quo of synthetic or conventional supplies, which make up the bulk of the current $6 billion U.S. lawn and garden market. Just as other “green” or eco-friendly products are vigorously growing into other markets, lawn and garden organics are quickly becoming a viable alternative.
“Much of the grassroots success is coming from baby boomers, who through sheer force of their demographic size have the ability to shift the status quo in favor of an environmental utopia,” said Don Montuori, the publisher of Packaged Facts. “The fact that organic lawn and garden products fulfill this goal and that boomers are entering the traditional prime gardening years, speaks volumes to the potential for an organic groundswell.”
Currently, a majority of the marketers involved in organic L&G are primarily engaged in selling to the commercial agricultural and horticultural markets rather than to the consumer lawn and garden market. Yet as economic and environmental concerns continue to escalate, consumer interest at the home level is expected to increase as scientific advances continue to improve organic options.
from Press Release